Morrisons has launched a new ice cream to support children and young people with cancer. The sweet treat has been developed with the help of a budding group of taste testers, who have been supported by CLIC Sargent, the UK’s leading charity for young lives struck by cancer.

The winning flavour, Candyfloss and Apple, will be sold across Morrisons stores nationwide to raise £45,000 for their charity partner, CLIC Sargent. Morrisons has been raising money for the charity since 2017 with £7.5 million raised to date.

Backing the launch of the new product is ice cream fan, Albie Noble from Huddersfield. Five-year-old Albie was diagnosed with Acute Lymphoblastic Leukemia in summer 2017 and will continue receiving treatment for the cancer for the next two years. When first diagnosed with the illness, Albie ate nothing but ice cream for a week and has had a soft spot for the sweet treat ever since.

In September 2018, Albie, along with other young people supported by CLIC Sargent, attended an ice cream tasting party at Morrisons head office in Bradford, to mark Childhood Cancer Awareness Month.

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Albie’s mum, Annie James, said:

“We loved attending the tasting party at Morrisons, it was great for Albie to be with others facing similar situations, just being able to have fun and to feel normal.

“It was also lovely to chat to other parents, while of course tasting lots of delicious ice cream. Albie and his brother couldn’t get enough of all of the different flavours to choose from!

“We’re really proud to support the launch of the new ice cream, you can tell Morrisons really care about their partnership with CLIC Sargent and they do so much to help make a difference.

“We really love how Morrisons and CLIC Sargent organise things for the whole family to get involved in, it helps bring normality to our situation even though Albie is poorly.

“CLIC Sargent has helped us so much, they provided a grant when Albie was diagnosed which helped with parking and petrol costs and assigned us a social worker to support our older son, giving him someone to talk to, we can’t thank them enough. I’m now also a member of the Parent’s Advisory Board so I can use our experiences to help others.”

How we work with CLIC Sargent

In January 2017, Morrisons colleagues voted for CLIC Sargent - the UK’s biggest children and young people’s cancer charity - to become our charity partner. Together for the next four years we'll help children, young people and their families fight cancer.

Emily Bell, Ice Cream Buyer at Morrisons, said:

“We loved being able to hold the ice cream tasting for some of the families CLIC Sargent helps, it was a real party atmosphere and we’re delighted that Albie is such a big fan of the Candyfloss and Apple.

“We wanted to create a fun flavour that the whole family can enjoy, with 15p per each pack supporting young lives facing cancer across the UK.”

So far support from Morrisons has enabled CLIC Sargent to give more than 5,000 grants to help families with the financial costs of cancer. The money has also funded a team of Nurse Educators who will work with community hospitals so confident cancer care can be delivered locally. That means less travel and disruption to family life.

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