As part of Childhood Cancer Awareness Month (CCAM), Morrisons invited eight youngsters along to its Head Office this September, inviting them to become VIP ice cream tasters at a special party.
At the gold-themed tea (gold being CLIC Sargent's colour for CCAM) with balloons and decorations, the kids - who have had either had cancer or are siblings of young cancer patients - got stuck into a spot of taste testing on a range of ice cream flavours from supplier Froneri. They voted for the flavours they liked best, before each creating an ice-cream sundae for the buyers and suppliers to consider when creating new flavour combinations.